It will be a very entertaining Web site around an animated amusement park.
Which will allow kids and parents to get information about the soft drink as well as interact and participate in surveys, flash games, cumulate points by participating in surveys and games, exchange those points for merchandise, and much more.
The Web site will have a complete CMS to administer the Web site and its users.
The exchangeable points system will be connected to an online store to retrieve prizes.